Soft, stretchy, and knitted so the waistband doesn't dig in.
That last part is the whole thing. Most underwear has elastic sewn into the waistband, and that stitched edge is a hard line against your skin, limits how far it can stretch, and is usually the first part to give up. Ours are knitted whole-garment, so the waistband is part of the fabric rather than attached to it. Nothing to rub, nothing restricting the stretch, and it ages at the same rate as the rest of the garment.
Panties in every coverage from thong to high-waist brief, bralettes, and light shaping pieces. Everything is sold individually, so you can mix cuts and colours however you like.
Start with the Classic Logo Series
It's our most popular range by a distance, and it's where most people begin.
Buttery soft, a wide colour range, and available in every cut we make: thong, bikini, hipster, boyshort and a ribbed panelled high-waist brief. It has a tonal logo knitted into the fabric, so it does the job of a plain everyday pair without actually being plain.
If you're building a drawer from scratch, start here and add shapes from there.
Panties
Five cuts, plus cheeky.
Thongs - minimal at the back. The Classic Logo Thong, the Sparkle Thong with a lurex stripe at the front of the waistband only, and the BareLace Thong in micro-rib with a delicate lace trim at the leg openings.
Bikinis - moderate coverage, lower on the hip. The Swirl Bikini is one of our best sellers, and the Wildcat Bikini has a tonal cheetah print knitted in with a micromesh so it breathes.
Hipsters - the most versatile cut we make. The Everyday Stripe Hipster has a tonal stripe at the waistband, and the Peach Perfect Hipster has knitted ruching across the back.
Boyshorts - the most leg coverage, good under dresses and skirts.
High-waist briefs - full coverage, sits above the natural waist, the shape that doesn't fight high-rise jeans.
Cheeky cuts sit between a bikini and a thong. The Ribbed Stripe Cheeky pairs cheeky coverage with a high waist in a soft retro striped rib, and it's designed to be seen above low-rise jeans.
Colours run from black and nude-toned shades through to brights and prints.
Bralettes
Wireless, soft and made for everyday rather than for training.
The Aura Strappy Bralette is unpadded soft rib with a scoop neck and strappy back, built for low-impact movement like yoga, Pilates and walks. The BareLace Bralette adds the same lace trim as the thong. The Second Skin Bandeau is the strapless option, for necklines that won't take a strap. There are ribbed and striped styles alongside them.
For running, HIIT or anything with jumping, a sports bra is the right piece, not a bralette. The range is sorted by impact level so you can match the support to the session.
Browse all bralettes →
Everyday Sculpt Series
Light shaping you can genuinely wear all day.
A smooth, luxurious jersey with an extended waistband and light compression, in hipster, boyshort and thong. It shapes gently rather than holding you in, which is the difference between something you wear every day and something you take off at 6pm. The Second Skin Scoop Shaper Bra does the same job on the top half.
For firmer compression, the full shapewear collection has bodysuits, shorts and leggings.
Which Cut Under What
| Cut |
Coverage |
Works well under |
|---|
| Thong |
Minimal at the back |
Leggings, bodycon dresses, fitted trousers |
| Cheeky |
Partial at the back |
Jeans, A-line skirts |
| Bikini |
Moderate, lower on the hip |
Everyday, low-rise bottoms |
| Hipster |
Moderate, wider at the sides |
Everyday, mid-rise bottoms |
| High-waist brief |
Full, up to the waist |
High-waist jeans, kurtas, skirts |
| Boyshort |
Full, including upper thigh |
Dresses, skirts, lounging |
On visible lines, honestly: thongs are the only cut that genuinely disappears under close-fitting clothes. Our knitted waistbands sit flatter than stitched elastic, so other cuts show less than conventional underwear, but under thin stretchy fabric a thong is the only one we'd promise you.
For a fuller comparison, read Thongs, Hipsters, Boyshorts and Briefs: Which Underwear Style Actually Suits You.
Fabric and Care
Nearly everything here is a nylon and spandex blend, which is where the softness and the stretch come from. Whole-garment knitting removes the side seams, so there are fewer edges against your skin. Every piece carries N9 Pure Silver™, a silver-based antimicrobial finish that works on the bacteria causing odour.
Wash cold with similar colours and a mild detergent. Air dry. No tumble drying, ironing, bleaching or dry cleaning. Keep lights and brights away from darks, and use a lingerie bag for the more delicate pieces.
Sizing and Ordering
Sizes run XS to XXL, though not every style comes in every size, so check the options on the product page. Size guides are based on body measurements rather than garment measurements, and panties and bralettes have separate charts.
Free shipping on orders above ₹1,499, with Cash on Delivery available above the same amount. In-stock orders usually dispatch within 24 hours on business days, with delivery in about 5 to 7 business days. Express shipping is available on prepaid orders, and same-day delivery in Mumbai for orders placed before 2pm.
Need help with sizing before you order? WhatsApp us on +91 8858857272 or email hello@shopfeier.com.
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